Helping influencers grow their personal brand through GOinfluencer Academy
Brands across different industries have started to invest huge chunks of money in influencer marketing. It is estimated to be a $15 billion dollar industry by the end of 2021. The number of influencers has exponentially increased in the last five years. The lives of influencers have inspired many to become one themselves, maybe for the money or the thrill and fandom. However, influencer lives are not as easy-going as they appear to be on their reels. Influencers need to be consistent with their work. They need to be hardworking and creative to keep their audience entertained and the most important factor is that they need to understand how the social media analytics could be used in their favour.
The 1–9–90 guideline is an established fact of the internet culture rule. There is a study which categorizes the internet content and its uniqueness. According to this study, 90% of internet users just consume material without contributing, while 9% edit, alter, and enhance current content, leaving only 1% to produce unique content. For social media, 90% are the followers’ accounts, who just scroll through their feeds. The bulk of the 1% comprises macro influencers, except for a minute percentage of celebrity influencers. Lastly, micro influencers, who are the ones who truly help distribute social content to the public, make-up the remaining 9%.
On the surface, becoming an influencer sounds interesting, fun and easy, but truly achieving the numbers and reaching the right audience in such a fierce competitive landscape is not a piece of cake. Like every other profession, becoming an influencer has its own set of challenges.
- Where is your audience?
The most difficult challenge ahead of an influencer is that of reaching the right set of audiences. Creating content means nothing, if the content is not reaching the right set of eyes. So, influencers need to understand the use of hashtags, optimization of their content, and find unique ways to interact with their audience.
2. The choice of Social media platform:
With a plethora of choices these days, it is overwhelming for influencers to choose the right social media platform for their content and so it could lead towards disastrous results if the platform’s selection is not up to the mark.
3. The doom of a content creator:
Influencers often run out of ideas and creative thoughts. This is called a “creative block”. It is a very common occurrence for content creators. The natural flow of creativity stops and a creative fatigue is accumulated. All influencers go through this phase and need to give themselves space without losing engagement with their audience and bounce back with more ideas.
4. How to start earning:
Most influencers struggle with getting contracts and form partnerships with brands. Even after curating a unique content driven community, it is very difficult for influencers to land that first contract.
5. Staying true to your content:
Collaboration with brands is not quite easy. Influencers have to prepare content as per the brand requirement, even though it might not be something that they would have chosen to do creatively. New influencers have to compromise in certain situations to build and climb up the ladder.
These are just a few of the many problems that upcoming influencers have to face on a daily basis. It is not something that they can ignore and frequently, these challenges get overwhelming for the influencers with no training and knowledge. GOinfluencer recognised these problems and created GOinfluencer Academy to address these issues. The goal is to nurture and indoctrinate the new and upcoming influencers. GOinfluencer not only aims to establish a connection between brands and established influencers but with webinars, live interactions and lots more, GOinfluencer Academy also plans to nurture new and upcoming influencers.
