GOinfluencer Success Stories #1: GameStation
GameStation is a multi-chain community-oriented gaming incubator and launchpad. They are adding a gamification layer to the launchpad to make it easier and more fun for gamers to participate and invest in innovative games. GameStation will also allow users access to an NFT marketplace where they can buy and sell in-game items easily. Finally, the community is at the center of GameStation, and gamers will have the opportunity to create social events and tournaments.
The key idea of GameStation is to empower independent game developers and gaming by enabling developers to fund their ideas without giving away equity or IP. GameStation partnered with GOinfluencer as they wanted to increase their brand’s awareness in the GameFi community (for example, with Axie Infinity players) and Twitter following, which would lead to greater visibility for their ongoing Community Rewards campaign.
GOinfluencer is currently working with over 150 influencers on Twitter. GOinfluencer uses the public APIs of Twitter to extract the influencers’ tweets and followers data. This data is further transformed using basic filtering based on language, follower base and non-giveaways. Post that, GOinfluencer ranks these filtered influencers on the basis of GOinfluencer score which takes into account key factors such as originality, past performance, profile verification status and expected future performance.
Keeping the objectives of the campaign in mind, a roadmap was drawn to reach the right audience within the allocated budget. Following a thorough screening process, GOinfluencer assisted GameStation to select the 9 perfect influencers which fit their requirements of reaching out to the P2E community. These influencers were chosen based on their ability to deliver high-quality content, relatability, and sincerity in communicating the brand’s message to the target audiences. The selected set of influencers had a whopping total of 4.6 million followers.
These top-tier content creators endorsed the @GameStationIO’s #blockchaingaming campaign, demonstrating how unique and trustworthy their GameFi platform truly is. Because of the versatility of these crypto influencers, the gleam giveaway was viewed by a wide range of important audiences, including investors, crypto enthusiasts, and gamers. Their tweets creatively generated excitement and urgency to sign up for their giveaway during its limited window of availability.
GOinfluencer conducted this campaign for 10 days and adhered to the tweets and quotes schedule. They also kept track of every tweet and quote and analysed the results based on it. At the end of the campaign, GOinfluencer created an in-depth report for the entire campaign with detailed analysis of every tweet posted by the influencers. The campaign not only achieved the campaign objectives, but it also performed exceedingly well with an engagement rate of over 4% and the project Twitter handle witnessed a 294% rise in the number of followers.
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