GOinfluencer Brand Partnerships
In recent years, numerous projects have been launched in the cryptocurrency market. And with so many projects competing for a space in the consumers’ mind, marketing assumes a pivotal role. The advancements in the social media industry has increased the demand for a new and robust medium of marketing: influencer marketing. There are two major reasons why brands are particularly attracted towards influencer marketing: enhanced ROI as compared to other forms of marketing and influencer’s relatively heightened capability to reach the right customers.
However, executing an influencer marketing campaign comes with its own set of challenges. The following illustration lists some of these challenges:
In addition to them, the issues pertaining to influencer marketing are further magnified in the crypto space due to its fast and volatile nature. Authenticity of the influencers is one of the key issues that brands have to deal with when shortlisting the influencers for their projects. The returns from a campaign might not meet the brands’ expectations due to their primary engagement being with those kinds of influencers who have primarily fake followers. Furthermore, anonymity of the influencers in this space makes it difficult for brands to distinguish between genuine influencers and fraudsters. Categorisation of influencers as authentic will surely help the brands in determining the right price that they will want to pay for an influencer engaged with them during the campaign.
Our mission at GOinfluencer is to mitigate all of these problems and consequently, make influencer marketing seamless for the brands. Our machine learning and AI-driven product makes it easy for the brands to execute influencer marketing campaigns by enabling end-to-end automation. Through our three product features, namely GOSearch, GOAnalytics, and GOCampaigns, we will make sure that we will empower the brands to run the campaigns on their own. These products have enabled us to provide convenience to the brands in the entire influencer marketing value chain, right from the discovery of the right set of influencers to campaign management and analytics.
We are launching Brand Partnerships in order to provide services to the brands to the best of our abilities. These brand partnerships will help us in walking hand in hand with them as they establish a strong foundation in the consumers’ mindspace. We are still in development phase of our MVP. But we are committed towards providing services to our early partners. Partnering with us through this program makes the brands eligible for numerous benefits including:
- Free subscription to the product for 3 months after the beta release
- First Campaign management at 2% of the total campaigning budget.
- Appearance in the trusted and verified Brands Section on the platform which ensures our recommendation to the influencers
- Preferred allocation in the $GOIN token sale
Brands can claim all these benefits just by partnering with us in the initial stages of the project to build the ecosystem. Hurry up, become our partners by completing KYC, and give your brand a rocket boost with GOinfluencer!
