GOinfluencer all set to make the Influencer Marketing process seamless for Businesses
The cryptocurrency industry is still in its nascent stages in terms of adoption, with most retail consumers wary of investing in it. Primary concerns include lack of educational content about crypto brands and distrust in projects launched in this space. These issues are being addressed by influencers, making this an industry ripe for influencer marketing. These influencers help make retail investors comfortable with the idea of investing in a particular crypto brand. For brands, it works out well as it gives them an opportunity to connect with consumers through someone they trust.
However, this process of brands connecting with influencers comes with its own set of challenges. Some of them include a lack of large budgets and issues with discovery and measurement.
This is where GOinfluencer comes into the picture. We, at GOinfluencer, have made it our mission to provide the right set of influencers for brands at the right price for their custom needs. GOinfluencer uses AI and machine learning algorithms to automate the whole influencer marketing cycle, from the discovery of the right set of influencers to campaign management and analytics. We aspire to achieve this through our three highly sophisticated and independent tools: GOSearch, GOAnalytics, and GOCampaigns.
GOinfluencer makes the entire process frictionless for influencers as well through products like myInfluence, GOinfluencer Academy, Brand Connect, Post Analytics, and Competitor Analysis.
Our focus at GOinfluencer is on the entire influencer marketing value chain. By gradually perfecting each part of the value chain on the platform, we will be able to provide a seamless experience for anyone who wants to run an influencer marketing campaign. We are working towards creating a robust product wherein brands and influencers can interact with each other and finalize the campaign without needing a third-party mediator. With a Total Addressable Market (for Influencer marketing platforms) of $6 Billion, which is growing at a CAGR of 32% and is expected to reach $24.1 Billion by 2025, this is going to be a huge space in the next couple of years and we want to be at the zenith of this market.
GOinfluencer is all set for its beta launch for the crypto market by Q3 2021, and other market segments by early 2022.